McDonalds and its Affects on Obesity - 2012 Words

The American family has certainly transformed over the past 20 years. Whether someone lives with two parents or one parent they are probably working full time jobs to provide for the family. In addition to their outside jobs they have the responsibility of raising the children, helping with homework, cleaning the house, and provide breakfast, lunch, and dinner. Due to the events of the day, temptation wins and the family gorges on Big Macs, french fries, and a sugary soft drink. Great, the family is fed, but what are the long term affects of the fast food when ingested several times a month. Planning nutritious meals in advance would promote a healthier lifestyle for the American family. Many Americans are defined as obese.†¦show more content†¦McDonald’s began as a barbeque, and the brothers strictly offered burgers, fries, and pop. Ray Kroc heard about McDonald’s one day and went to visit the restaurant. Kroc was surprised by their efficiency and the quality of the food. Kroc liked the fact that the brothers could focus on the quality of food, due to the limited menu items. Subsequently Kroc realized their success could amount to much more and shared his vision. Kroc told the McDonald brothers that McDonald’s could be a national business serving people across the country. (At this point, Kroc did not even think about being international). Dick and Mac were thrilled with what they heard, so in 1955 Kroc founded the McDonald’s Corporation and opened the first McDonald’s in Des Plaines, Illinois. By 1960 Kroc had bought exclusive rights to McDonald’s. In 1961, Kroc developed Hamburger University where new employees were trained on how to run a successful McDonalds. Kroc wanted to develop the most efficient methods to store, cook, and sell food, so he had a laboratory built at Hamburger University where students test different ways to make McDonalds more productive. Hamburger University is still i n use today in the search for ways to better McDonald’s. McDonald’s had their first sit-down restaurant in 1962, and then in 1975, McDonald’s had opened their first drive-thru restaurant in Arizona. The first drive-thru restaurant wasShow MoreRelatedCross Cultural Perspectives On Business And Management1249 Words   |  5 PagesAugust 21, 2014 Instructor Lisa M. Sparaco â€Å"In an attempt to improve its global image, McDonald’s culture outside United States has been closely linked to the possibility of it bringing changes in dietary trends. Statistics shows that the governments and the health care advocates are feared to voice their concern over the increasing number of health problems that are associated with fast foods. Childhood obesity and the possibility of such issues will likely double in the next decade† (Johansen, 2012)Read MoreEssay on The American Obesity Epidemic1301 Words   |  6 Pageshave shown that there are many negative effects associated with obesity. Obesity has been accused of contributing to many long-term conditions, such as heart disease, stroke, high blood pressure, osteoarthritis, diabetes and cancer (Pennybacker 15). Along with the fact that obesity is the most common form of malnutrition in the Western world, it also affects sixty-four percent of Americans (Pennybacker 15; Brownell 1). Obesity is one of today s most visible, yet neglected conditions affectingRead MoreCase Study 3 Mcdonalds and Obesity1069 Words   |  5 PagesRonald image in a positive way as the mascot. 2) Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or to pay 1.5 % tax on their ad budget. Propose a strategy for McDonalds to pay the tax or add health message and defend your recommendation. 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The global sales of the company dropped by 1% and operating income decreased by 4% (MCD AnnualRead MoreThink Before You Eat673 Words   |  3 Pagesthe number of overweight people has surged to 1.1 billion. (-) The world’s population obesi ty rates are not decreasing, the rates are increasing rapidly. The amount of bad food the population is consuming has affected the nation’s obesity rates, and there should be stop to this epidemic.† The percentage of obese adults has more than doubled over the last 30 years.†(Bad Food? Tax it, and Subsidize Vegetables). Obesity is a fast growing epidemic that we as a nation need to find ways to fight it and putRead MoreMcd Plan Against Obesity750 Words   |  3 Pages5. Based on your response to Question 4 above, recommend both a short-range and long-range plan for McDonald’s to implement. The short range plan should be implemented by McDonald’s is to reduce the price of its new products to the diversity of the products by implementing new line in the menu. McDonald’s should price them relatively to its sandwiches’ price. Because it may result that consumers would not have to hesitant between cheap burger meal and expensive healthy meal. Customers will ratherRead MoreThe Marketing Environment, Consumer Markets, The Worlds Largest Fast Food Chain And His Presence1214 Words   |  5 Pagespeople’s life. Surprisingly, McDonald’s has franchised 80% of its restaurants and this fact has led to years of business growth and increased profits. Also, McDonalds operate as an affiliate and the corporation itself. Task 1 Learning outcome 1a During this task, I will present how McDonald’s use marketing to build and keep its brand standard. In this case, it is necessary to understand what brand standard is and how the philosophy of marketing has helped McDonald’s to become so well presentedRead MoreFast Food Essay816 Words   |  4 Pages Obesity is a major food epidemic. This food epidemic has become so global that it is a leading death cause in America. Many Americans have vouched for a sedentary lifestyle due to their unhealthy eating habits. What they do not realize is the unhealthy food choices that they make now will affect them in the future. The food industry is a major contributor to this. The food industry is affecting the health of future generations due to how easy it is for people to access and their over consumption